FRANK’S REDHOT
A campaign that celebrates the distinct way people add hot sauce to their food.
PRESS
Little Black Book, DesignRush
ROLE
Senior Copywriter
Ever seen people use Frank’s? They don’t squeeze it. They don’t tap it. They shake it. In this campaign, we made that iconic shake the star. With Frank’s perfect blend of flavor and heat, there’s no way to overpower a dish with too many shakes. So go on and shake, shake, shake that $#!t on everything.
The spot, set to a classic shake song by Harry Belafonte.
OLVs.
We squeeze mustard.
We spoon mayo. We slap ketchup.
And we shake Frank’s.
Social.
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