FRANK’S REDHOT
A campaign that celebrates the distinct way people add hot sauce to their food.
RESULTS
Performed so well that the clients ran it during the Super Bowl.
PRESS
Little Black Book, DesignRush
ROLE
Senior Copywriter
Ever seen people add Frank’s to their food? They don’t squeeze it like mustard. They don’t slap it like ketchup. They just shake it. In this campaign, we made that iconic shake the star. Since Frank’s is the perfect blend of flavor and heat, you won’t overpower a dish, no matter how many shakes you add. So go on and shake, shake, shake that $#!t on everything.
The spot, set to a classic shake song by Harry Belafonte.
OLVs.
We squeeze mustard.
We spoon mayo. We slap ketchup.
And we shake Frank’s.
Social.
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