About - Katelyn Bottoms

BRINGING CLARITY & CREATIVITY TO BRANDS’ TOUGHEST CHALLENGES.

My sweet spot is helping brands that are going through changes adapt, grow and connect with people in authentic, meaningful ways. I’ve done it in different forms, for diverse industries at advertising and digital agencies, creative strategy firms and in-house creative studios.

Help yourself to the abbreviated version of my experience below, or go for broke and download the full résumé.

Experience

I concepted spots for Frank’s RedHot and Perdue Chicken. I also figured out a way to make a script review process more efficient.

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Effective Messaging: Concepted a broadcast spot for Frank’s RedHot that performed so well, the client ran it during the Super Bowl.

Workflow Optimization: Developed a more efficient script review process, cutting time by 30%.

Select Clients: Frank’s RedHot, Perdue Chicken, United Healthcare, Recreational Boating and Fishing Foundation

Senior Copywriter
Colle McVoy, a full-service midsized creative agency
Minneapolis, MN
2024–2025

I got a 3D snot bubble in Times Square for Kleenex and created 360 campaigns for Pfizer with The Real Housewives and Food Network’s Sunny Anderson. I also won a new business pitch for Walmart fashion.

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Brand Platform & Campaign Development: Created a global platform for Kleenex and the brand's first campaign in five years, with social, online videos and a 3D billboard in Times Square.

Impactful Partnerships: Launched a platform for Pfizer with Food Network’s Sunny Anderson. Results: Reach: 23M. 75% increase in video completion rate. 127% more Instagram profile visits.

Long-Form Web Content & Modular Social Content: Wrote long-form web content and social videos for Pfizer’s Nurtec ODT in partnership with The Real Housewives.

Leadership: Oversaw and mentored a team of six junior creatives.

Contributing to Agency Growth: Won a new business pitch for Walmart fashion.

Select Clients: Kleenex, Pfizer, Cox

Senior Copywriter
FCB Chicago, a full-service global creative agency
Chicago, IL
2021–2024

I wrote the weekly homepage for The Home Depot during Covid, a time of DIY-fueled record sales, chaotic supply chains and remote collaborations.

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Revenue-Generating Web Copywriting: Wrote the weekly homepage at homedepot.com during Covid.

Cross-Functional Collaboration: Managed a fully-remote collaboration with dozens of internal stakeholders to ensure messages were aligned across touch points and reflected the inventory.

Applying Brand Voice at Scale: Led an overhaul of the Careers website to showcase new brand voice and values, helping the company fill 400 positions in 18 months.

Senior Copywriter
The Home Depot, the largest home improvement retailer
Atlanta, GA
2020–2021

I created the first-ever campaign for Delta’s most lucrative line of business. Plus, I wrote speculative fiction to reimagine a Fortune 10’s business model and bring to life recos worth $40B in profits.

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Transforming Complex Problems Into Effective Campaigns: Digital, print, blogs and social for Delta Air Lines' most-lucrative line of business. Results: 39% increase in digital click-through rate. 12% increase in email open rate. 3 years as the best business airline.

Building New Tools for the Agency: Created a Futures Thinking game for the agency to use during client workshops. It was featured at a global strategic foresight conference in 2020.

Working with Futurists: Worked on a team that reimagined what a Fortune 10 oil and gas company's entire billion dollar business model and product portfolio would look like in the year 2050.
• We explored the future of mobility globally to develop recommendations worth $40B in net profits.
• I wrote speculative fiction narratives that brought the recommendations to life.

Select Clients: Delta Air Lines, Fortune 10 oil and gas company

Senior Copywriter
Sparks Grove, an experience design agency
Atlanta, GA
2018–2020

I shifted FLOR from transactional advertising to narrative storytelling. And I proactively created and sold a platform they didn’t ask for, but absolutely needed (and still use).

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Award-Winning 360 Marketing Campaign: Integrated marketing approach repositioned the e-comm brand FLOR to reach customers at every step of purchase journey.

Client Collaborator: Uncovered an revenue-driving messaging opportunity for FLOR. I proactively created and sold a platform that is still in use today.

Results: FLOR reached its annual revenue goal in six months. 40% more web sales (YOY). 23% more email sales (YOY). 32% more organic revenue.

Recognition:
• American Marketing Association Atlanta: Paid Media Campaign (Winner), Email Marketing (Finalist), eCommerce (Finalist)

• Atlanta Interactive Marketing Association: Best in Show

• PR Daily: Email Marketing (Winner)

• Pubcon Interactive Marketing Awards: Best Email Campaign (Winner), Best Retail/eComm (Shortlist), Best Integrated Campaign (Shortlist)

Select Clients: FLOR, Invest Atlanta, Turner Classic Movies

Senior Copywriter & Content Strategist
Nebo, an independent digital marketing agency
Atlanta, GA
2017–2018

I crafted narratives and films to help Fortune 500s remember why they do what they do. I also created and implemented a plan to land the agency more business.

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Using Strategy To Spark Growth: Crafted narratives and films to help Fortune 500s uncover brand purpose, which drives growth, company culture, product development and more.

• Work with Interface led to the creation of a carpet tile that reverses global warming.
• Work with Dr Pepper guided innovations like the Strawberries and Cream flavor and found a positive place for the brand in a category that’s often under scrutiny.

Identifying Opportunities for Long-Term Value: Recognized an opportunity to land more business for the agency through its digital presence, including a new website, a robust blog and social. This self-initiated project played a key role in the company’s acquisition by BCG in 2015.

High-Stakes Presentations: Presented and sold work to Fortune 500 C-Suite executives.

Select Clients: American Express, Atlanta Jewish Film Festival, BF Goodrich, Dr Pepper, Interface, KPMG

Senior Copywriter
Senior Copywriter
BrightHouse, a purpose-driven creative consultancy
Atlanta, GA
2013–2016

Select Clients

Education

University of North Carolina, Chapel Hill

B.A. Media & Journalism

Miami Ad School, Minneapolis

Copywriting Certificate

Creative Circus, Atlanta

One year of art direction to round out my skills

Extras

Exhibition Copywriter (Pro Bono)

Museum of Design Atlanta

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MODA is the South’s only museum dedicated to design. During one visit, I noticed how much writing went into the exhibition. Recognizing a need and wanting to support design in my city, I introduced myself to MODA's director and volunteered my skills. For five years, I worked with these fantastic folks to create exhibition copy.

Blacksmith Apprentice

Invictus Forge

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Long story. Brief paragraph. Here goes...I was building a table for shooting stop motion movies. My attempts to figure out the camera mount led me to a local blacksmith named Ray. I went to his shop, hardware in hand, and made precisely what I needed. That feeling hooked me. For two years, until Ray left Atlanta, I came by to pitch in on projects and build a few more of my own. He generously shared his time, tools and expertise with me, and I absorbed it all.

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LET’S CONNECT

katelyn.bottoms@gmail.com

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