NURTEC x
THE REAL HOUSEWIVES
Social and long-form web content encouraging migraine patients to take charge of their treatment.
ROLE
Senior Copywriter
“Oh, c’mon. It's just a bad headache.” People who get migraine attacks hear it all the time, causing them to delay medical care. So we got the most in-your-face spokesperson we could find to spill the tea on speaking up and getting the help you need. The longer format let us tell a relatable story about RHOA star Kenya Moore’s 30-year struggle to find relief.
Web content.
“Asking for help doesn’t make you a drama queen. It makes you a queen.”
–– Written by me, said by Kenya –– Real Housewife and Real Patient
Website. More lines written by me and said by Kenya.
Social. Get Ready With Me.
Behind the Scenes.
Drug Efficacy.
When you’re a queen, the doctor
comes to you.
Prescription delivery.
Virtual at-home appointments.
The Real BTS
RHOA drama delayed (and almost killed) this work.
You heard what allegedly went down at Kenya's salon, yeah? This work was put on hold for months because of it. We filmed there a few weeks before and saw some drama too. Ours didn’t make TMZ, but it did make us laugh. Especially when she discovered those pill boxes were empty.
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