PFIZER x
SUNNY ANDERSON
A collaboration to support people who have a chronic gastro condition.
RESULTS
+ 75% increase in video completion rate
+ 128% increase in Instagram profile visits
+ 237% above traffic goal for event
Reach: 23M
PRESS
People, EatingWell, BET, sheknows
ROLE
Senior Copywriter
People with a chronic gastro condition called ulcerative colitis (UC) can’t enjoy food like everyone else. And that’s no fun for them. So we created Live Fully, a platform with resources and tools to help people thrive. To launch it, we partnered with Sunny Anderson, a Food Network star with UC who embodies what it means to make peace with food and embrace life to the fullest. The collab featured new recipes and a pop-up event.
Sunny announced the partnership in this video.
We gave an overview of the partnership on social.
Here, Sunny talked up her new recipes.
“This is rockstar copywriting.”
–– Sunny Anderson –– Food Network Host
Sunny announced the event.
Event highlights.
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