PFIZER x
SUNNY ANDERSON
A collaboration to support people who have a chronic gastro condition.
RESULTS
+ 75% increase in video completion rate
+ 128% increase in Instagram profile visits
+ 237% above traffic goal for event
Reach: 23M
PRESS
People, EatingWell, BET, sheknows
ROLE
Senior Copywriter
Living with a chronic disease can make your world feel small. But Sunny Anderson turned that challenge into a career. As a Food Network host with ulcerative colitis (UC), a chronic gastro condition, Sunny learned how to make peace with food and fully embrace all of life's flavors. To help more people with UC do the same, we partnered with her to launch Live Fully, a platform with tools and resources to help them thrive, not just manage their condition. The collab featured new recipes from Sunny and an pop-up event.
Sunny announced the partnership in this video.
We gave an overview of the partnership on social.
Here, Sunny talked up her new recipes.
“This is rockstar copywriting”
–– Sunny Anderson –– Food Network Host
Sunny announced the event.
Event highlights.
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