DELTA AIR LINES
A campaign that shows businesses why it’s smart to fly with a premium airline.
RESULTS
+ 39% increase in digital click-through rate
+ 3 more years as Best Airline for Business Travel
ROLE
Senior Copywriter
Delta was voted “Best Airline for Business Travel” seven years in a row. But all that cred made Delta a target for competitors, especially on price. So we made the case that a premium airline actually saves businesses money (and time and stress). And this gives businesses what matters most: a winning edge.
Anthem.
Anthem, Mid-year refresh.
Ticket price isn’t everything. Companies want comfort and convenience so their people don’t burn out and quit.
Pillar 1: Global Access.
Pillar 2: Experience.
This video explains how Delta prioritizes business travelers at every touchpoint.
Delta is the nation’s most reliable global airline. No wonder customers love them and competitors fear them.
Pillar 3: Reliability.
Magazine coverwrap.
Cover.
Inside cover.
This video explains how Delta’s reliability saves businesses from unexpected costs, like hotels.
Delta’s time-saving tools and metrics give businesses another advantage.
Success!
For the 8th straight year, Delta was voted “Best Airline for Business Travel”
–– Business Travel News –– Annual Airline Survey
We thanked businesses for their vote in an eye-catching way. First, they see an 8 for Delta’s eighth win. Visual cues nudge them to rotate the page. The 8 becomes an infinity symbol (∞), representing the continuous feedback loop that helps Delta improve and keep winning their vote.
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