DELTA AIR LINES

A campaign that shows businesses why it’s smart to fly with a premium airline.

01_DELTA_MAINIMAGE_weleadheadline

RESULTS
+ 39% increase in digital click-through rate
+ 3 more years as Best Airline for Business Travel

ROLE
Senior Copywriter

Delta was voted “Best Airline for Business Travel” seven years in a row. But all that cred made Delta a target for competitors, especially on price. So we made the case that a premium airline actually saves businesses money (and time and stress). And this gives businesses what matters most: a winning edge.

02_DELTA_SUCCESSFUELSSUCCESS

Anthem. 

03_DELTA_WELEAD_NEWIMAGE

Anthem, Mid-year refresh.

Ticket price isn’t everything. Companies want comfort and convenience so their people don’t burn out and quit.

04_DELTA_ALLOVERMAP_Laptop

Pillar 1: Global Access.

05_DELTA_ENDSOFEARTH

Pillar 2: Experience.

This video explains how Delta prioritizes business travelers at every touchpoint.

Delta is the nation’s most reliable global airline. No wonder customers love them and competitors fear them.

06_DELTA_BANNER_WESHOWUP

Pillar 3: Reliability.

07_DELTA_BANNER_ONTIMEAIRLINE
08_DELTA_BANNER_MISHANDLEDBAGS
09_DELTA_BANNER_ONTIMEAIRLINE_CLAIM
10_DELTA_AD_COVERWRAP_INCONTEXT_small

Magazine coverwrap.

11_DELTA_AD_COVERWRAP_COVER_1920px

Cover.

12_DELTA_AD_COVERWRAP_INSIDE_1920px

Inside cover.

This video explains how Delta’s reliability saves businesses from unexpected costs, like hotels.

13_DELTA_BANNER_LESSLEGWORK

Delta’s time-saving tools and metrics give businesses another advantage.

Success!
For the 8th straight year, Delta was voted “Best Airline for Business Travel”

–– Business Travel News –– Annual Airline Survey

14_DELTA_AD_THANKYOUAD_KC_MAGAZINE
15_DELTA_AD_THANKYOUAD_KC_HORIZONTAL_small

We thanked businesses for their vote in an eye-catching way. First, they see an 8 for Delta’s eighth win. Visual cues nudge them to rotate the page. The 8 becomes an infinity symbol (∞), representing the continuous feedback loop that helps Delta improve and keep winning their vote.

Next Project

FLOR_SLICE_
View
error: Content is protected !!