AGENCY IDEAS
It’s my job to think of ways to improve a client’s business. But the places I work need ideas too.
MAKING THE CEO
FUNNY ON CNN
When a film exposed SeaWorld's treatment of orca whales, many performers boycotted the park. Our CEO went on tv as a brand expert and delighted the anchors with an idea I wrote in an hour.
Agency: BrightHouse
I wrote it.
He said it.
BUILDING EXCITEMENT FOR OUR OFFERINGS
At an experience design firm, I worked with futurists to help companies think 25+ years ahead. For fun, we made a card game to teach this way of thinking to clients and peers.
Agency: Sparks Grove
Archetype.
Scenario.
Role.
DRIVING NEW BUSINESS THROUGH DIGITAL
We helped brands tell their story, but our agency’s online presence wasn’t telling ours. I initiated and led a project to get our house in order. I pitched my plan to leadership, collabed with a comms strategist and got my colleagues on board to share insights and write posts, helping build our online presence.
Agency: BrightHouse
First, I built a new WordPress website for the agency.
Next, a strategist and I built an internal structure for creating pieces.
Finally, we laid out an engagement strategy for social.
Once the foundation was built, I managed the website, editorial and social on top of my regular client work. Being efficient was key.
Our posts addressed common questions, which educated clients and saved strategists time (send a link, not an email).
We mined stories from the CEO's books and turned them into social challenges, which gave us content for days.
I wrote a hashtag (#TalkPurpose) for the CEO’s speeches that helped us engage and have ready-made, reshareable content.
Next Project
