AGENCY IDEAS

It’s my job to think of ways to improve a client’s business. But the places I work need ideas too.

MAKING THE CEO
FUNNY ON CNN

When a film exposed SeaWorld's treatment of orca whales, many performers boycotted the park. Our CEO went on tv as a brand expert and delighted the anchors with an idea I wrote in an hour.

Agency: BrightHouse

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I wrote it.

He said it. 

BUILDING EXCITEMENT FOR OUR OFFERINGS

At an experience design firm, I worked with futurists to help companies think 25+ years ahead. For fun, we made a card game to teach this way of thinking to clients and peers. 

Agency: Sparks Grove

Archetype.

Scenario.

Role.

DRIVING NEW BUSINESS THROUGH DIGITAL

We helped brands tell their story, but our agency’s online presence wasn’t telling ours. I initiated and led a project to get our house in order. I pitched my plan to leadership, collabed with a comms strategist and got my colleagues on board to share insights and write posts, helping build our online presence.

Agency: BrightHouse

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First, I built a new WordPress website for the agency.

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Next, a strategist and I built an internal structure for creating pieces.

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Finally, we laid out an engagement strategy for social.

Once the foundation was built, I managed the website, editorial and social on top of my regular client work. Being efficient was key.

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Our posts addressed common questions, which educated clients and saved strategists time (send a link, not an email).

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We mined stories from the CEO's books and turned them into social challenges, which gave us content for days.

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I wrote a hashtag (#TalkPurpose) for the CEO’s speeches that helped us engage and have ready-made, reshareable content.

Next Project

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